6 Tips for Success
1) Look for a long-term relationship.
That seems contradictory: a freelancer doesn’t want to work for a single employer so why talk about long-term relationships? You want someone who will take the time to build up in-depth knowledge of your organization and how it works even if you farm out work only on an occasional basis.
You also need someone you feel comfortable working with, someone who understands your objectives, your audience and the style of writing you need. Not least, you want to be able to edit copy, restructure articles, request more research — without ever having to say you’re sorry.
2) Check the Quality of the Work.
Look for attention-getting leads, lively quotes, clarity and freedom from arcane technical jargon. If you like what you see, try to find out how heavily the writer is typically edited by his or her clients.
3) Check Presentability.
The writer you hire will represent you to the outside world. Even if the freelancer’s only contact with your company is by telephone or e-mail, he or she must be presentable. Ask yourself if the writer has enough professionalism, courtesy and savvy and a wide variety of sources to interview without embarrassing you.
4) Use Networking and Word-of-Mouth
The best way to hire a writer is to get recommendations from colleagues or industry associates. Knowing that someone has performed well for a similar business or publication is a good way to start out on firm footing. If you’re considering a complete unknown, don’t hesitate to ask for references.
5) Go Slow on Credentials
Memberships in professional associations are nice. Experience and ability are more important. The professional associations seek to elevate the status of their members and support them within the context of their corporate roles. They provide some good networking opportunities and some useful knowledge but they are no substitute for hours spent in the trenches and the native ability to communicate.
6) Take a Test-drive
If you find a candidate whose writing and personality you like, give him/her a try. A professional with strong writing skills can easily adapt to a new style or format. Just be sure to pay for the writer’s time, no matter what the outcome. This will give you a good look at the person’s work, and may be the first step in building a positive working relationship.
